Privacy Notice for California Residents
For purposes of this Notice “Sell,” “Selling,” “Sale,” or “Sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, Personal Information to another business or a third party for monetary or other valuable consideration.
“Verifiable Request” means that the identifying information provided by a California Consumer in connection with a request matches the personal information of the California Consumer already maintained by us. Identifying information you can submit in order to permit Project Blu to verify your request may include your name, email address, and a secure confirmation code that we provide to you via email.
- a) Information We Collect
In the past twelve (12) months, Project Blu LTD (“Project Blu”, “we”, or “us”) has collected the following categories of Personal Information regarding California residents:
- Identifiers (names, physical addresses, email addresses, phone numbers, online identification numbers, and online user and account names);
- Pet information (type, breed, food preferences, and other pet-related information), to the extent linked to any personal or household identifiers; and
- Other information which is not required to use our Services but that you choose to provide to us on an online form.
Project Blu obtains this Personal Information directly from users when they visit our website, and when they sign up for the Services and/or our newsletter, and when you purchase products via the Services.
- b) Use of Personal Information
Project Blu may use the Personal Information we collect for one or more of the following “Business Purpose(s):”
- To deliver the Services to you, including our newsletters, as well as providing you with content that Project Blu believes would be relevant to you based on your Personal Information;
- To fulfill your purchases of products via the Services;
- To provide informed targeted commercial marketing, the end result of which may include the delivery of messages (by Project Blu or our service providers) to you;
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
- To respond to your requests under the California Consumer Privacy Act of 2018 (the “CCPA”); and
- For any other acceptable purposes as set forth in the CCPA.
When we disclose Personal Information for a Business Purpose, we enter into an agreement with the receiving party that describes the purpose for sharing the Personal Information, and that requires the receiving party to keep that Personal Information confidential and not use it for any purpose other than performing the services according to the agreement.
Unless we update this Notice to reflect otherwise, we will not collect additional categories of Personal Information, nor use the Personal Information we collect for any other materially different, unrelated, or incompatible purposes.
- c) Sharing Personal Information
Within the last 12 months Project Blu has disclosed your Personal Information as described in this Notice.
We may disclose your Personal Information to our service providers and advertising partners. And, as described in Section (b) above, we may also disclose your information for our Business Purposes, including as required by law enforcement and as necessary to comply with applicable law and court orders.
We may Sell Personal Information, subject to your right to opt-out of those Sales, to the following categories of third parties: our advertising partners and affiliates.
In the past twelve (12) months, Project Blu has not Sold Personal Information about California Consumers.
- d) Your Rights and Choices
If you are a California Consumer, you may request information about our collection, use, disclosure and Sale of your Personal Information over the past twelve (12) months, whether or not it was collected electronically. If you submit a Verifiable Request, we will disclose:
- the categories of Personal Information we have collected about you; the categories of sources from which your Personal Information was collected; our business or commercial purpose for collecting or Selling your Personal Information; the categories of third parties with whom we share that Personal Information; and the specific pieces of Personal Information we collected about you; and
- if we disclosed your Personal Information for a Business Purpose: what categories of Personal Information we disclosed for a Business Purpose, and to which categories of recipients we disclosed it to.
You also have the right to request that we delete any of your Personal Information that we collect or maintain by submitting a Verifiable Request. We may deny your deletion request if retaining your Personal Information is necessary for us or our service providers to:
- Complete the transaction for which we collected your Personal Information;
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
- Debug products to identify and repair errors that impair existing intended functionality;
- Exercise free speech, ensure the right of another consumer to exercise their right of free speech, or exercise another right provided for by law;
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.);
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the achievement of such research, if you previously provided informed consent;
- Enable solely internal uses that are reasonably aligned with consumer expectations;
- Comply with a legal obligation; or
- Make other internal and lawful uses of that information that are compatible with the context in which we obtained it.
If you choose to exercise a privacy right under the CCPA, you have the right not to receive discriminatory treatment.
You may submit a Verifiable Request for the information listed above, or exercise any of your rights enumerated under this Notice, by emailing us at firstname.lastname@example.org. You may also submit a Verifiable Request on behalf of your minor child.
After we receive your Verifiable Request, we will provide to you, in writing and free of charge (unless your request is excessive, repetitive, or manifestly unfounded), the requested information for the 12-month period preceding your request. We will try to respond to your verified request within forty-five (45) days of receipt, but if we require more time (up to another forty-five (45) days) we will inform you of the reason and extension period in writing. Please note that we are not required to comply with your request for information more than twice each year. If applicable, our response will explain the reasons why we cannot comply with your request.
If you are 16 years of age or older, you will have the right direct us to stop Selling your Personal Information to third parties at any time. You may opt-out here by sending a request to email@example.com. However, if you change your mind, you may opt-in to Personal Information Sales at any time by sending an email to firstname.lastname@example.org. We do not knowingly Sell Personal Information from California Consumers who are under 16 years of age. Consumers who opt-in to Personal Information Sales may opt-out of future Sales at any time.
Should you choose to exercise any of the rights enumerated under this Notice, we will not:
- Deny you goods or services;
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
- Provide you a different level or quality of goods or services; or
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
We may offer a financial incentive to consumers for the collection and potential sale of their Personal Information (the “Incentive Program”). In our assessment, the value of the incentive offered in the Incentive Program has a reasonable relationship to the value of your Personal Information, and is not unjust, unreasonable, coercive, or usurious in nature. If you would like to opt-out of the Incentive Program, please send us an email at email@example.com.